March 13, Daily Drop

Story builds brands. Story brings engagement. Differentiation is powerful.

People use brands that they feel they’re a part of, they can relate to, they fit in.

Instead of just generically asking for people to follow your content, create a story that your audience will be a part of. A journey for them to join.

Example #1: “If you like the content follow for more”

VS:

Example #2: Im documenting my journey to 10,000 followers, join me as we see what works and what doesn’t”.

In the second example we’ve created a story, a narrative to engage the viewers and give them a reason to follow for them.

It’s always important to ask ourselves, What’s in it for them? The Audience, the client the, customer. We should be telling them what they’ll get from us.

People are naturally self interested and it’s only normal, what we need to do is use that to our advantage rather than detriment.

So instead of asking the audience to follow, we tell them a story of what we’re doing and ask them to be a part of the journey.

For the customer, we explain what’s in it for them. We highlight the problem solved and the gains the customer will make from our product or service, rather than just telling them all the cool features.

When we incorporate story and a sense of journey into our media or business the results will show that people do still care about story, and the “point” of something.

We share the values of the customer/audience and we don’t tell them who our product is for. We show them.